-Zhitomirska (Je-TOE-mir-ska) Jubilee Vodka, the "Z" Vodka from Ukraine. (Changed "skaya," a Russian linguistic ending to the Ukrainian "ska," thus further solidifying Drakon's already ground-breaking political and cultural position in newly- independent Ukraine.)
-Five Times Distilled: The highest level of purifying distillation undertaken by any known US competitor. (See table.)
| Product | No. Times Distilled | US Retail Price |
| Z Vodka | 5 | $15.99* |
| Belvedere | 4 | $29.99 |
| Chopin | 4 | $29.99 |
| Stoli Gold | 4 | $25.99 |
| Ketel 1 | 3 | $17.99 |
| Cristall | 3 | $19.99 |
| Absolut | 2 | $15.99 |
| Stoli | 2 | $15.99 |
| Finlandia | 2 | $15.99 |
Source: Company Research (1998).
-Made with the finest available wheat from the bread basket of Europe and motherland of vodka: Ukraine, home to over 30% of the world's black earth.
-Distilled with water from the deep aquifer of the Carpathian Mountains.
-Created by master distiller Kristina Kiruk, 17 time gold and silver medalist for top vodkas in the Soviet Union and independent Ukraine.
-Drawing upon over 500 years of the tradition of vodka-making, an art invented and perfected in Ukraine, Z is made to be extremely smooth straight and to be the ideal mix in any cocktail.
-Secret recipe involving over 25 ingredients; the most complicated vodka sold in the US market.
-Produced by Stanislavsky, Ltd. of Ivano-Frankivsk, the first privately-held, licensed to export distillery in Ukraine since the Bolshevik Revolution. Z Blazing a New Taste Frontier
-Ranked number #1 vodka in taste test with Absolut, Finlandia, and Stoli by the Wall Street Journal in an annual US vodka market of $7 billion.
-First Ukrainian vodka ever imported into the US, achieved in competition with Seagram Co.
-Top imported super premium vodka seller in several major liquor stores in Washington, DC area.
-Ranked #1 "new imported vodka" by the nationally-published Beverage Journal.
-Sold in over three hundred retail establishments in Washington, DC, Maryland, New York and New Jersey.
-Has received permission to enter the state liquor distribution system in Pennsylvania.
-Listed and sold in the over 20 liquor stores of Montgomery (Md.)
County liquor control distribution system.
-Representatives of Drakon are actively engaged in marketing discussions with Bacardi, United States Distilled Products and distributors in California, Puerto Rico, Florida, Georgia, Ohio,Kansas, Missouri, Chicago, Dallas, Canada and Japan.
-Drakon has worked on the Z advertising campaign with Foote, Cone & Belding and NWAyer of NYC, and the ConceptFoundry of Bethesda, MD.